36 Introduction Customers Social Governance Appendix Environment Sustainability Report 2021 Financial Literacy and Inclusion Financial Literacy Improving customer’s life-long financial well-being is ttb’s mission where financial literacy is essential for sound financial decisionsandeffectivemoneymanagement. ttb has been a longtime advocate of financial literacythroughtheimplementation of financial education outreach programs directed at our customers, employees and the general Thai public. Financial Literacy Initiatives The Bank aims to enhance financial literacy for all customers through four digital platforms. Financial literacy is an indispensable tool used to transform financial behavior by providing correct understanding of financial knowledge, which ultimately leads to financial well-being. • Financial tips on ttb website and ttb social media channels targeted at Gen Y and designed with the concept of being ‘Your Financial Companion’. • Provide easy-to-understand and practical financial tips that yield real results from using the Bank’s products. • An online community on ttb Facebook that shares knowledge, financial tips, lessons learned, and exchanges experiences. • Financial education program for employees of companies that use ttb payroll plus, an all-in-one digital platform for compensation and benefits. • A source of in-depth business knowledge and industry insights provided by experts for SME clients.
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