37 Introduction Customers Social Governance Appendix Environment Sustainability Report 2021 As a member of the Thai Bankers’ Association (TBA), ttb has been leading the TBA Financial Literacy Project for three years with the objectives to promote and provide financial literacy to the public sector. The project uses an active learning approach that engages participants with course materials through discussions and games. The project’s first target group consisted of university students aimed at fostering sound financial behavior to prepare them for future financial planning at the start of their careers through knowledge building and understanding of money management. In 2021, the project transitioned its in-person training to virtual training due to the COVID-19 pandemic. Subsequently, over 30,000 university students from 40 universities across the country were trained by at least 1,000 financial trainers over a period of three years.
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