48 Introduction Customers Social Governance Appendix Environment Sustainability Report 2021 fai-fah for Communities To drive the progress of ttb’s Make REAL Change philosophy in 2021, ttb volunteers continued to share their accounting, finance, branding, product development, sales, andmarketing knowledge and skills to targeted communities with the objectives to create change, promote self-sufficiency, and propel the communities toward sustainability. The ttb volunteers worked with communities virtually to develop six fai-fah for Community programs. All participating communities gained knowledge and techniques that are necessary for managing their businesses, thus, generating income for their communities. More than 2,000 community members benefited from the program Inspiring Small Entrepreneurs by fai-fah The Bank organized the Inspiring Small Entrepreneurs by fai-fah program twice in 2021 to help unemployed individuals and households whose income were negatively impacted by the COVID-19 pandemic. Free in-person and onlinecourseswereofferedtoprogramparticipants toequip them with important job skills such as cooking, baking, marketing, and entrepreneurial skills that can be used to generate income and find employment. Additionally, Agriculture Project for In-Udom Community, Bangkok The ttb volunteers, together with the In-Udom community, crafted a plan to increase the vegetable farm’s productivity and create community-based products. Volunteers also worked to connect the community with horticulture specialists that can equip the In-Udom community with knowledge and expertise on vertical farming, soil preparation, and farming methods that will increase productivity and curtail household expenses. This allowed the community to grow and consume chemical-free vegetables all year round. Volunteers alsohelped the In-Udomcommunitydesign labels and packaging for dishwasher detergents and all-purpose detergents as well as educated them on ttb fai-fah Sharing Care for the Community at Khon Kaen Hospital 2, Khon Kaen Province The ttb volunteers collaborated with senior citizens under Khon Kaen Hospital 2’s elderly care program to produce herbal products which helps with dementia prevention and promotes good health and well-being. The ttb volunteers also assisted with the product’s label and packaging design, informed the participants on productioncost calculation, anddevelopedchannels for online sales. This helped generate income for the participants. the program fosters the value of giving by emphasizing the act of paying it forward by encouraging participants to pass on the knowledge retained from the program to others in the community. Through ttb’s YouTube channel, cooking videos and basic knowledge of food business management were publicly shared, providing learning opportunities for those interested in operating their own food businesses in the future. More than 500 participants trained in the program Cooking videos and videos on the basics of food business management received more than 322,000 views how tocalculateproductioncost so that thecommunity could develop products that would generate income. Presently, the In-Udom Community is able to produce affordable dishwasher detergents for community members.
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